The sluts-r-us approach to childhood play

“What do you want to be when you grow up darling?” a mother asks her little girl.

“A Bimbo!” she replies enthusiastically.

Forget dreams of your precious daughter growing up to be Prime Minister or solving world poverty. Young girls are being given the message that their ultimate aim in life is to be a bimbo.

If it’s not enough that Paris Hilton has been lauded as the ultimate role model for girls, now there’s a new virtual fashion game to help them become “the coolest, richest and most famous bimbo in the whole world.”

It’s the sluts-r-us approach to childhood play.

Miss Bimbo requires the purchase of plastic surgery and “essentials” like motivational weight loss products for the girl’s virtual persona to win.

Each player is given 1,000 bimbo dollars. Your bimbo is hungry? Buy her some diet pills - the first item on the food menu and “the easier way to eat”. They’ll help her stay “waif thin”. Since when did diet pills become food?

(Because of the international outrage over the diet pills, Miss Bimbo’s creators have since removed them from the food list. That’s very noble and all, but they should never have been there in the first place).

Miss Bimbo has to get bigger breasts or she’s got no chance of winning. “Bigger is better!” the pre-pubescent youngster is told. Does she lose points if her implants start leaking? We’re not told.

A study late last year found one in four Australian 12-year-old girls wanted to get cosmetic surgery. A Queensland surgeon says more young girls are expressing a desire to achieve the same look as the implant stuffed ex-Big Brother housemate Krystal Forscutt. Can’t we offer girls more than an aspiration to be Miss Silicone 2008?

The site’s fashion shop offers lingerie for little girls to buy for their bimbo.

Girls can earn extra “attitude” points by buying a makeover and putting their character on a tanning bed. I wonder if points are deducted if Miss Bimbo gets cancer?