The sluts-r-us approach to childhood play

“What do you want to be when you grow up darling?” a mother asks her little girl.

“A Bimbo!” she replies enthusiastically.

Forget dreams of your precious daughter growing up to be Prime Minister or solving world poverty. Young girls are being given the message that their ultimate aim in life is to be a bimbo.

If it’s not enough that Paris Hilton has been lauded as the ultimate role model for girls, now there’s a new virtual fashion game to help them become “the coolest, richest and most famous bimbo in the whole world.”

It’s the sluts-r-us approach to childhood play.

Miss Bimbo requires the purchase of plastic surgery and “essentials” like motivational weight loss products for the girl’s virtual persona to win.

Each player is given 1,000 bimbo dollars. Your bimbo is hungry? Buy her some diet pills - the first item on the food menu and “the easier way to eat”. They’ll help her stay “waif thin”. Since when did diet pills become food?

(Because of the international outrage over the diet pills, Miss Bimbo’s creators have since removed them from the food list. That’s very noble and all, but they should never have been there in the first place).

Miss Bimbo has to get bigger breasts or she’s got no chance of winning. “Bigger is better!” the pre-pubescent youngster is told. Does she lose points if her implants start leaking? We’re not told.

A study late last year found one in four Australian 12-year-old girls wanted to get cosmetic surgery. A Queensland surgeon says more young girls are expressing a desire to achieve the same look as the implant stuffed ex-Big Brother housemate Krystal Forscutt. Can’t we offer girls more than an aspiration to be Miss Silicone 2008?

The site’s fashion shop offers lingerie for little girls to buy for their bimbo.

Girls can earn extra “attitude” points by buying a makeover and putting their character on a tanning bed. I wonder if points are deducted if Miss Bimbo gets cancer?

The “French kiss game” involves kissing boys in Club Bimbo where they can “dance, flirt and maybe meet a handsome Boyfriend”. Just click the “go flirting” button and our primary schoolers are on their way.

“Your boyfriend will (hopefully) give you some money every day because he loves you”. Sounds more like a pimp than a boyfriend. At higher levels, girls must seduce a billionaire on vacation.

Last I checked, the player in the lead was a 10-year-old.

The “Miss Bimbo” game helps entrench the belief that a girl’s sexual prowess is her main appeal - even if she’s only six, the age of one player who registered last month.

The game promotes being sexy and hot as the ultimate ideal for girls, diminishing their value and worth. It makes them think they have to be a bimbo to deserve attention and admiration. This puts under-age girls especially, in danger.

The game also turns girls against each other by competing to be the bimbo who “skyrockets to the top of fame and popularity”. Victims of school-yard bullying and the bitchiness of other girls are vulnerable to feeling even more self-hatred because of this game.

Should we be surprised when we learn that school girls are ranking each other for hotness and popularity and wearing their ranking on their wrist, as emerged recently at a private girl’s school in Mackay? Girls who flunk out and receive low rankings end up victims of exclusion and cyber bullying when results are posted around the world.

The site’s all-male founders say the bimbo’s goals are “morally sound”. Which part of “morally sound” don’t they understand?

The game is irresponsible. Research shows that the objectification and sexualisation of girls and young women is contributing to eating disorders, self-harm, depression, anxiety, low self-esteem and poor academic performance.

This game feeds on the body angst of girls. “You want to turn heads on the beach don’t you?” players are asked. And if you don’t, there must be something wrong with you.

Eating disorder experts say the game is as lethal as websites promoting anorexia. In Australia, eight-year-olds are being hospitalised with the disease. Games like this fuel a climate which makes girls feel they have to look like stick insects to be acceptable.

Why can’t game makers come up with games that make girls feel good about themselves rather than selling a message damaging to their health and wellbeing?