What do we gain?
A lot of concern around social media involves what content is being monetised and who benefits. Decentralised platforms often seek to shift the point of monetisation.
Platforms such as Steemit, Minds and DTube (another platform built on the Steem social blockchain) claim to flip this relationship by rewarding users when their content is shared.
Another purported benefit of decentralised social media is freedom of speech, as there's no central point of censorship. In fact, many decentralised networks in recent years have been developed in response to moderation practices.
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But even the most pro-free-speech platforms face challenges. There are always malicious people, such as violent extremists, terrorists and child pornographers, who should not be allowed to post at will. So in practice, every decentralised network requires some sort of moderation.
Mastodon provides a set of guidelines for user conduct and has moderators within particular servers (or communities). They have the power to disable, silence or suspend user access and even to apply server-wide moderation.
As such, each server sets its own rules. However, if a server is "misbehaving", the entire server can be put under a domain block, with varying degrees of severity. Mastodon publicly lists the moderated servers and the reason for restriction, such as spreading conspiracy theories or hate speech.
Some systems are harder to moderate. Blockchain-based social network Minds claims to base its content policy on the First Amendment of the US constitution. The platform attracted controversy for hosting neo-Nazi groups.
Users who violate a rule receive a "strike". Where the violation relates to "not safe for work" (NSFW) content, three strikes may result in the user being tagged under a NSFW filter. If this happens, other users must opt in to view the NSFW content, for "total control" of their feed.
Minds's content policy states NSFW content excludes posts of an illegal nature. These result in an immediate user ban and removal of the content. If a user wants to appeal a decision, the verdict comes from a randomly-selected jury of users.
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Even blockchain-based social media networks have content moderation systems. For example, Peepeth has a code of conduct adapted from a speech by Vietnamese Thiá»n Buddhist monk and peace activist Thích Nhất Hạnh.
"Peeps" falling afoul of the code are removed from the main feed accessible from the Peepeth website. But since all content is recorded on the blockchain, it continues to be accessible to those with the technical know-how to retrieve it.
Steemit will also delete illegal or harmful content from its user-accessible feed, but the content remains on the Steem blockchain indefinitely.
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