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Less 'B' in the CBD?

By Ross Elliott - posted Wednesday, 10 March 2021


What seems to be happening is part of a longer-term trend, where the "B" in CBD has been changing its traditional location and operational requirements. Some traditional CBD office jobs have moved to the suburbs, and more followed with Covid. But there has also been contraction in traditional white-collar administrative functions, with more centralisation in centres like Sydney. This has taken much of the expansionary heat out of the Brisbane CBD office market. Pre-Covid, total leased space in late 2019 was still below the peak of January 2013. Where it goes next is the burning question.

Metropolitan employment is growing faster, thanks in large measure to industries like health and education – which require suburban not CBD locations. So, what's left to drive CBD growth into the future?

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If the business 'B' in CBD flattens into the future, that may not be the case for the 'A' of amenity. Nowhere has so much been invested in urban amenity than the city centre. The embarrassment of riches lavished on the city centre has catapulted once third-rate inner city residential addresses to the most expensive in the state, in the space of 25 years. Recent State Budgets have been a very one-sided affair, as the relatively low growth but privileged city centre continues to receive a lion's share of State taxpayer support, while high growth and under privileged areas are starved of capital.

The level of inner city amenity will surely mean a changing role for the CBD as its function morphs from one where office workers would duly trudge in by day and leave by night, turning off the lights as they left, into a 24 hour central district of recreation, entertainment, learning, living and culture. A quick scan of some of the projects underway or proposed confirms that theme – Brisbane Live (a CBD live entertainment venue), Queens Wharf (Casino, shops, hotel rooms), a new CBD campus for Griffith University – these are major projects, which are not reliant on a traditional office worker model.

There will always be office workers – centralised office functions, C-level corporate functions, seats of government administration – many of these things logically belong here. But not all of them. As the CBD evolves, its function is likely to further change from one of centralised administration to one of concentrated amenity – a district that appeals to the wider region and which services a range of appetites from recreation to dining to entertainment to shopping to learning and more. There are jobs attached to all these industries, and just because they don't all wear business clothes, it doesn't mean they're not important.

It might be time to start thinking very differently about what a 'CBD' really is and what will make it tick into the future.

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This article was first published on The Pulse.



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About the Author

Ross Elliott is an industry consultant and business advisor, currently working with property economists Macroplan and engineers Calibre, among others.

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