To accommodate multiple disciplines is not, however, to commit to
preserving all disciplines once accommodated. As we have found at UNSW,
limited budgets mean strategy choices must be made, often painfully.
World-Class Universities will be Technologically Smart
Universities, primarily, are about the discovery and transmission of
new knowledge, with students present. The cost of research equipment is
now a major budget item – electron microscopes, NMRs, mass
spectrometers, nano-structure fabrication facilities and facilities for
amino acid and genome analysis – all these require planning and special
funding. Similarly, the technology of communications is a budget as much
as it is a pedagogic issue, and no university of world class will hold
that position simply by treading water.
World-Class Universities will Practice the Art of Good Management
It goes without saying that a truly eminent university will excel in
teaching and research. But paralleling and supporting those core
activities will be an excellence in management driving first-rate
administrative systems.
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With continuing pressures on resources, every dollar reasonably saved
is a dollar to be strategically spent. Beyond the need for such basic
efficiency there is the imperative to invest funds to maximise returns, to
manage financial and student data for timely and accurate information to
teachers and researchers, to market imaginatively, to build and renovate
campus facilities, particularly when pressures are strong for expenditure
of a more recurrent kind and to do well all those prosaic things which
teachers and researchers could take for granted in simpler, better-funded
and less competitive times.
Good management should not be a pejorative term, but it often is when
caught up in the tension now quite widespread in universities in a number
of countries, over the perceived divide between collegiality and
managerialism.
Part of the questioning so important in university life must be
embraced by academics themselves about the nature of the modern university
and to the effect that if we wish to build and pass on to subsequent
generations, universities of world-class stature in the Asian Region, we
will need to be quite strategic in how we go about our business.
University leaders around the world have a duty to carry the message of
change, and I say this in full awareness that messengers can get shot,
figuratively speaking of course.
Let me go on to say a little more about two areas of special importance
in my view - the challenge of the virtual university and the nature of the
new internationalism.
The Virtual Challenge
Many in traditional universities view the "virtual
university" phenomenon with some degree of anxiety, and that is not
entirely an unreasonable position to take. One reason is that it throws
open to all comers, both client and provider, the "knowledge
economy". For better or for worse, knowledge is now bought and sold
as a commodity. Research institutes, think tanks and consulting firms are
all new competitors to universities in this knowledge economy.
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Our traditional universities already have virtual features with
information technology networks, distance delivery, internet and e-mail
access, websites and computerised research facilities. Even for a
traditional university, methods of communication, administrative
processes, managing campus facilities and the actual process of research,
teaching and learning can all be made virtual to some extent. What we are
working through is to arrive at the right balance between the physical and
the virtual presence.
The virtual attributes, managed carefully, can breathe life into
strategic alliances, can help bring institutions otherwise isolated beyond
the critical mass to compete in the larger league. Comparative classes in
politics and law can be taught jointly by universities in different
countries. Students can even be linked to scientific expeditions occurring
far from the university campus and be involved in the collection and
analysis of data as it happens. The possibilities are endless.
So it really all depends on how it is done – on the nature of the
strategic choices exercised. And this brings me to the central point,
which is that there are choices to be made, and strategies to be set, and
while it once took centuries to build reputation as a university of
renown, the timeline on this has been collapsed.
This is an edited extract from a public lecture delivered at the National University of Singapore on the 25th June, 1998.