Australian manufacturing is at the cross roads

Blue oceans are the alternative. Largely uncharted, these seas represent an untapped market space and completely new territory where competition is irrelevant because the rules are waiting to be set by companies introducing new and innovative products and services. Just as significantly, blue ocean strategies are easier to imagine than imitate. Because they attract customers in large volumes, they can generate the scale quickly that puts aspiring imitators at a cost disadvantage. Blue oceans are the future of Australia’s advanced manufacturing sector. ANCA and the Bishop Technology Group are Blue Ocean proponents.

The AMCRC also works with the Victorian Centre for Advanced Materials and Manufacturing which acts as a “portal” for sophisticated manufacturers, providing them with access to materials and advanced technologies, and with the peak body Advanced Manufacturing Australia.

In addition, the AMCRC plans to provide a highly skilled workforce for the industry through special education and training programs. The aim is to send up to 100 PhD employment ready candidates into the industry.

The AMCRC agenda is nothing short of ambitious, a bold plan focused on nation building by developing emerging industries wanting to take on the world.