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Labor isn't selling this time

By Graham Young - posted Tuesday, 17 March 2009

He may even consider making voters an offer: "I know you're not sure about me but how about giving me just one term? If you don't like me, vote me out again." This proposition was one that Wayne Goss used to win the 1989 election and, unlike Wendy, it might just work again this time.

As the ads show, Labor's marriage to the electorate has gone really bad. It's got to the stage of the "Nice day", "What's nice about it?" variety of "doesn't matter what you say you're always wrong" marital exchange.

Springborg is standing there as the rebound date. He might not be all that slick, but at least he's not Labor, is the way that voters are thinking of him.

At this stage, he looks like he just might get lucky.

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First published in The Australian on March 16, 2009.

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About the Author

Graham Young is chief editor and the publisher of On Line Opinion. He is executive director of the Australian Institute for Progress, an Australian think tank based in Brisbane, and the publisher of On Line Opinion.