“Violence is the most significant contributor to death, disability and ill health in Victorian women under the age of 45 and costs the Victorian economy $2 billion annually,” Ms McCormack said.
“The glamorisation of this issue, given the extent to which Australian women experience violence and the impact it has on their lives and our community, is irresponsible and abhorrent.
“It seems extraordinary that Harper's Bazaar and Loula would be willing to act so offensively and apathetically to the very target group to which they are marketing.”
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As a result of the outcry, it seems the ad campaign will not continue. Harper's Bazaar spokeswoman, Hannah Devereux, said: "We will not be running the advertisement in subsequent issues."
But it's too late for the issue on stands, so thoughtfully timed for the signature event for women's advocates. Loula and Harper's Bazaar owes women an apology for treating them with contempt and making a mockery of national campaigns to stop the abuse of women.
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About the Author
Melinda Tankard Reist is a Canberra author, speaker, commentator and advocate with a special interest in issues affecting women and girls. Melinda is author of Giving Sorrow Words: Women's Stories of Grief after Abortion (Duffy & Snellgrove, 2000), Defiant Birth: Women Who Resist Medical Eugenics (Spinifex Press, 2006) and editor of Getting Real: Challenging the Sexualisation of Girls (Spinifex Press, 2009). Melinda is a founder of Collective Shout: for a world free of sexploitation (www.collectiveshout.org). Melinda blogs at www.melindatankardreist.com.
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