Memo to Labor: campaign more on Trump less on your record

While Trump is saying and doing vivid stuff, deliberately. Shuttering the Education Department. Buying Greenland or redeveloping Gaza. Monstering judges and lawyers. Drill baby drill. A "tariff rampage" against the "world order", according to heavily editorialising ABC .

He floated very early, his notion of a third term, just to mess with minds. One could go on.

There is (and will be) enticing mud, seemingly a grand political windfall, to be flung at Dutton. Again, imagine you're Labor. Would you run, more on your record, or more on Trump?

Though slightly bespattered, perhaps the Coalition can regroup and box cleverer.

Some might argue, that's mostly a matter, of avoiding anything that looks remotely Trumpian to the smallest degree. But maybe the Coalition needs to do more. Their offerings are still somewhat Me Too, acknowledging their fair go at gas reservation and slowly improving go at shaving immigration.

But what about Labor? Late in the day, they've finally posted relaxed-and-complacent election offerings, under eight red tiles .

Which reveal worthwhile points, but largely preserve Labor's destructive settings for immigration and housing, energy and environment, education and taxation. Does anyone see mainstream media (or Dutton himself) hammering these tiles?

But also, Liberals could exploit more, the three-year litany of Labor lies, the gap between Treasury dot-points and mean policies or outcomes. They could find ways perhaps, to push the over-egged Trump-smear back onto woke Labor. Which is rusted onto regressive UN/OECD energy and population orthodoxies, at considerable cost to Australian voters and welfare.

Here, Dutton's rejection of The Lodge for Kirribilli looks to be a better ploy, than wasting working-from-home, or deporting deviant-dual-citizens. Claims Albanese, the PM should be "close" to his Department. Arguable, what with a woke Glyn Davis in charge, thinking his top-20% thoughts.

In crass terms, yet not that divorced from the truth, Canberra = The Voice = You're A Racist. The Coalition should get out often, among western or outer-ring suburbanites, into marginal rural seats, badly dissed by Albanese postures and policies.

How desperately does the Coalition want a win, to end the 1931 drought ? Or are they kind-of waiting their turn, as Albanese Labor sort-of did.

Why would I even care, seeing the contest as more about top 20% versus the rest, less about Liberal versus Labor? Compared with America's Red versus Blue, Australia's somewhat Purple.