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Woke-ing up: how the UK and Australia are grappling with the new cultural alarm clock

By Vince Hooper - posted Wednesday, 31 July 2024


Ah, the good old days! A time when the word "woke" was just the past tense of "wake," and "political correctness" was something your aunt said before you accidentally called her by the wrong name at Christmas dinner. But now, welcome to 2024, where "woke" is the latest cultural buzzword that some say is trying to ruin everything we hold dear: our love of bland jokes, questionable statues, and a steadfast refusal to learn new things. In the United Kingdom and Australia, the so-called "woke-ing class" has arrived, and boy, are they shaking things up!

The "woke" awakening

Originally meaning "alert to injustice," the term "woke" has been co-opted, twisted, and turned inside out like a forgotten pair of socks. Nowadays, in the UK and Australia, it's a catch-all for anything that smacks of progress, awareness, or, heaven forbid, change. For some, "woke" is the new cultural alarm clock, ringing loudly and inconveniently at 6 am when all you want to do is sleep through the next decade.

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But let's be honest: the "woke-ing class" is here to ruin everything fun. They question statues, rewrite history, and even want us to treat people equally. What happened to the good old days when ignorance was bliss and everything wrong was someone else's problem?

The UK's historic love affair with tradition

In the UK, the "woke" debate is tangled up with Brexit, a word that still makes people squirm like they've just seen a ghost - perhaps the ghost of economic stability. As if that wasn't enough, people have started questioning the merits of honoring colonial figures. This has led to the shocking revelation that maybe, just maybe, glorifying a man responsible for exploiting half the world is a bad look. Who knew?

The "Rhodes Must Fall" campaign at Oxford University is a prime example. It turns out not everyone wants to celebrate a man whose views on race were about as enlightened as a potato. But what's next? Changing the name of the British Museum to the "Museum of Stuff We Probably Shouldn't Have Taken"?

Meanwhile, the iconic Workers' Club has caught the woke bug and rebranded itself as the "Woke Persons Club," ensuring everyone feels equally unwelcome in its stuffy lounge. They've even added tofu to the menu-because nothing says "working class" like a nice vegan quinoa salad.

Politicians are cashing in on anti-woke sentiment like it's a buy-one-get-one-free sale on outrage. Some are championing free speech by ensuring that anyone can say whatever they want, as long as it's not too progressive or factual.

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Australia's struggle with the past

Down under, the "woke-ing class" has turned its sights on Australia's past. Recently, there was a referendum on the Indigenous Voice to Parliament. For those keeping score, that was about whether to let Indigenous Australians have more say in the policies that affect them - a truly radical notion that shocked everyone who thought they were just here for the BBQ.

Sadly, the referendum didn't pass, suggesting that some Australians are still deciding if they want to hit the snooze button on reconciliation. It's hard work acknowledging the original owners of the land, especially when there are so many more important things to worry about, like the cricket score.

The economics of being woke

The real horror of the "woke" movement is how it dares to link economic inequality with social justice. In the UK, talking about class is as taboo as putting milk in the teapot, but the woke crowd insists on dragging it into the open. Meanwhile, in Australia, the idea that economic opportunity should be available to everyone, including Indigenous and migrant communities, has been met with a collective "let's think about it over a flat white."

Political and media dynamics

Politicians in both countries are doing their best to keep things nice and un-woke. In the UK, the Conservatives have taken a firm stand against change, while Labour quietly wonders if it's okay to agree. In Australia, the Liberal Party continues to focus on being unburdened by too much empathy, while the Labor and Greens parties occasionally remember to challenge the status quo.

As for the media, they've embraced their role as the chief purveyors of the culture war. Social media amplifies every outrage, making molehills out of mountains and ensuring that no tweet is left unargued. Meanwhile, traditional media continues to report on the death of civilization every time a statue is moved or a public figure makes a thoughtful comment.

Generational face-off

Generationally, the divide is clear. Millennials and Gen Z are all for "wokeness," seeing it as necessary for survival - much like avocado toast. Baby boomers, on the other hand, prefer their breakfast and their social change light and easy to digest. It's a clash as old as time: youthful idealism vs. the comfort of pretending everything is fine.

The outraged traditionalist vs. the overzealous activist

Let's introduce two quintessential characters to our saga: the Outraged Traditionalist and the Overzealous Activist.

The Outraged Traditionalist is someone who yearns for the days when you could make a sexist joke without anyone batting an eyelid. They long for a world where "men were men" and "woke" was just a word you'd use to describe getting up for work.

On the other side, we have the Overzealous Activist, the epitome of the woke warrior. They won't rest until every street is renamed after an underrepresented historical figure and they spend their days advocating for causes like "Equali-Ball," a new sport where everyone wins just for participating, and the "People's Performance Place," a reimagined Sydney Opera House where all shows are free and inclusive.

Woke marketing and fashion trends

Not to be outdone, corporations have seized the "woke" movement as a marketing opportunity. Fast-food chains now offer "Woke Burgers," made from locally-sourced organic tofu and wrapped in recycled paper with slogans like "Burger Rights for All!" Fashion brands are launching "Woke Wear," featuring sustainably-produced shirts that read, "I'm So Woke, I Skip Alarm Clocks."

The woke curriculum and social media wars

In schools, the "woke" curriculum now includes mandatory courses in "Cultural Sensitivity for Beginners" and "Advanced Emoji Communication." Meanwhile, every "woke" change leads to epic social media battles, complete with hashtags like #WokeGate and endless Twitter threads debating the ethical implications of wearing non-recycled socks.

Bridging the divide

To bridge the woke divide, we could perhaps encourage everyone to engage in dialogue, share ideas, and realize that maybe being "woke" is just about being a decent human being. But where's the fun in that? Better to keep the outrage machine running, ensuring that everyone remains comfortably divided.

Conclusion

The "woke-ing class" in the UK and Australia continues to shake things up, one awkward conversation at a time. While some see it as the dawn of a more just and equitable world, others view it as an unnecessary disturbance of their peaceful cultural slumber. As for the rest of us, we'll be here, watching the debate unfold with our popcorn and a strong sense of irony.

So here's to the "woke-ing class," the cultural soy coffee that keeps us all awake and alert. Whether you love it or hate it, one thing is certain: it's a heck of a lot more interesting than hitting the snooze button.

 

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About the Author

Dr Vince Hooper is an associate professor at the Prince Mohammad bin Fahd University, Saudi Arabia.

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