Let the woke go bwoke

Fortunately, if this war is to be fought through profit and loss, then the advantage really lies with "us".

So who are "we"? Without being exhaustive we cross political boundaries and believe in the intrinsic worth of all human beings, and the pre-eminence of the individual, and "they" dwell on the left and believe in the pre-eminence of group identity.

"We" believe in enlightenment values, like universal truths, "they" don't.

And "we" also tend to be over fifty years of age, while "they" are still saving for a house, which means when it comes to financial muscle, we're heavy weights and they are barely fly weights.

So here are some ideas for the culture wars.

The first is spending power and we need an app. Let's call it "Go Bwoke".

When Gillette ran their woefully woke "toxic masculinity " advertising campaign they suffered an immediate backlash.

On the other side, when Cancel Culture came calling for Colonial Brewing, and the word got out, their sales apparently went through the roof. It's not a bad drop.

So the counter-revolution to SGO et al has already begun, but it's haphazard and disorganised.

Cancel culture metastasises so quickly - how do you keep an inventory in your head of organisations to support or avoid? An app of course.

You'd need a combination of geo-location and brand information. Using Google maps the app could tell me I'd walked into Coles, they had pressured The Australian over conservative columnists, and where the nearest Woollies or Aldi is. I could then exact justice by redirecting my spending.

Or if I'm looking at buying a new pair of running shoes it could remind me that Nike's brand ambassador is Colin Kapernick, and that Asics dropped Israel Folau for quoting from the New Testament. There are plenty of other brands of running shoes, some even better, so no harm, and much good done, by changing my buying preference.