War by media and the triumph of propaganda

Why has so much journalism succumbed to propaganda? Why are censorship and distortion standard practice? Why is the BBC so often a mouthpiece of rapacious power? Why do the New York Times and the Washington Post deceive their readers?

Why are young journalists not taught to understand media agendas and to challenge the high claims and low purpose of fake objectivity? And why are they not taught that the essence of so much of what's called the mainstream media is not information, but power?

These are urgent questions. The world is facing the prospect of major war, perhaps nuclear war - with the United States clearly determined to isolate and provoke Russia and eventually China. This truth is being turned upside down and inside out by journalists, including those who promoted the lies that led to the bloodbath in Iraq in 2003.

The times we live in are so dangerous and so distorted in public perception that propaganda is no longer, as Edward Bernays called it, an "invisible government". It is the government. It rules directly without fear of contradiction and its principal aim is the conquest of us: our sense of the world, our ability to separate truth from lies.

The information age is actually a media age. We have war by media; censorship by media; demonology by media; retribution by media; diversion by media - a surreal assembly line of obedient clichés and false assumptions.

This power to create a new "reality" has building for a long time. Forty-five years ago, a book entitled The Greening of America caused a sensation. On the cover were these words: "There is a revolution coming. It will not be like revolutions of the past. It will originate with the individual."

I was a correspondent in the United States at the time and recall the overnight elevation to guru status of the author, a young Yale academic, Charles Reich. His message was that truth-telling and political action had failed and only "culture" and introspection could change the world.

Within a few years, driven by the forces of profit, the cult of "me-ism" had all but overwhelmed our sense of acting together, our sense of social justice and internationalism. Class, gender and race were separated. The personal was the political, and the media was the message.

In the wake of the cold war, the fabrication of new "threats" completed the political disorientation of those who, 20 years earlier, would have formed a vehement opposition.

In 2003, I filmed an interview in Washington with Charles Lewis, the distinguished American investigative journalist. We discussed the invasion of Iraq a few months earlier. I asked him, "What if the freest media in the world had seriously challenged George Bush and Donald Rumsfeld and investigated their claims, instead of channeling what turned out to be crude propaganda?"

He replied that if we journalists had done our job "there is a very, very good chance we would have not gone to war in Iraq."

That's a shocking statement, and one supported by other famous journalists to whom I put the same question. Dan Rather, formerly of CBS, gave me the same answer. David Rose of the Observer and senior journalists and producers in the BBC, who wished to remain anonymous, gave me the same answer.