Elites go to war to capture public hearts and minds

This of course leaves the gate wide open for those on the left to drive through complex arguments about public opinion, influence, persuasion and, propaganda.

Whichever way the corporates jump, the activists have answers that can be directly linked to their ideological position - look after the public; don't let the poor unwary citizen be subjected to having to buy news that is not really news. At least not news as they see it.

The problem is, that if you invite the public to contribute they will most likely tell you what you don't want to hear.

So it's best to keep the debate at elite level where the average citizen is less likely to go poking around actually telling the inquiry's panelists and conveners what they think - which might be…you're fired.