The body in the beauty parlour

Still, says one Botox website, ‘no confirmed serious case of spread of toxin effect’ has been reported from between-the-eyes botoxing. Nonetheless, if these symptoms occur, a sufferer ought not to ‘drive a car, operate machinery, or do other dangerous activities’. Readers may wonder about ‘unconfirmed’ serious cases, and what classifies as a confirmed ‘non-serious’ case, but merely receives advice that the ‘potential risk of spreading viral diseases’ such as Creutzfeldt-Jakob Disease via human albumin, present in Botox, is ‘extremely rare’: ‘no cases of viral disease or CJD’ have ‘ever’ been reported ‘in association with human serum albumin’.

Silicone breast implants have already been subject to extensive litigation, with ‘wins’ and potential lawsuits for those afflicted by splitting silicone sacs resulting in silicone seeping through the body and into the muscles, silicone sac slippage with a consequence of lumps and bumps in the oddest of places, and even more damning consequences said to accrue to babies breastfed from silicone-filled bosoms. 

Apart from these more serious body-beautiful impacts, women are invited to undergo other ‘treatments’ in the name of bodily improvement. Dolly Parton is quoted as saying that the enormously long appendages colourfully attached to her fingers are acrylic nails: ‘Of course they’re not real…’. This involves hours spent affixing, painting, drying, and all essential, now, to cover-up the real nails damaged by the false copies that can never truly be mistaken for the real thing.

Eyes and eyebrows do not escape. ‘If the eyes are the window to the inner-beauty, then the eyebrows are the frame’, is the slogan used to promote eyebrow threading. This is the method introduced to replace eyebrow waxing. Superfluous hairs are removed from the eyebrows to create a shape said to enhance not only the eyes, but the face in its entirety. How is it done? The technician takes a length of thread, manipulating it through the eyebrows with a hand at one end and the technician’s mouth at the other. Those undergoing this treatment must endure a face thrust into one’s own, lips bared in a rictus grin, whilst the thread passes too and fro. Closing one’s eyes is, of course, one remedy. Another is to forgo eyebrow threading at all.

Not only the upper-reaches of the body are a target. Feet do not escape. The latest? Fish therapy. The beauty-seeker is enjoined to place her bare feet in a fish tank, where small fishes are programmed to nibble at the ‘dead’ flesh of the foot. Customers pay by the minute, with fifteen minutes advised as the minimum. Fewer minutes of exposure of feet to fish brings with it unsatisfactory results. Apparently the fish take this long to get into the swing of eating human flesh. For them, it proves to be an unsatisfactory diet: they require feeding on real fish food at the end of each day to maintain their good health and relieve their owners from charges of animal starvation and cruelty.

Body parts in between feet and legs, hands and face, do not escape beauty parlour rigours. The most famous, or infamous, of the temporary treatments is, perhaps, the Brazilian. This is an advance on the bikini wax and the half-Brazilian, all of which concentrate upon pubic hair. Waxing-the-pubes has now travelled beyond the bikini model and ‘Super model’ to the young-woman-about-town and some of her older counterparts. Pubic hair is razored to a quarter-inch, talcum powder is spread over the remaining growth, hot wax is applied liberally with a balsa paddle, then gauze strips are pressed down, to be wrenched off at a rapid rate, taking the hair with them.

A bikini wax takes only those hairs protruding below or above the bikini-line, at the Mound of Venus (depending upon the width of the bikini) and at the groin. A Brazilian (or ‘full’ Brazilian) takes all the hair from the whole of the pubic region, hair is removed ‘in the front, back and everything in between’. A part-Brazilian leaves a ‘landing strip’ of hair bisecting the Mound of Venus. A ‘Hollywood’ takes hair from the pubic region and between legs and buttocks. Fifteen minutes to half an hour is required, and after three to six weeks the whole exercise must be endured yet again. Yet women must not despair: it’s apparently most painful the first time, and thenceforth reduces in pain levels, although painkillers or pills with an anaesthetic capacity are recommended prior to undergoing the treatment. .

All these measures are aimed at beautification, perfection, enhancement and, most importantly, anti-ageing. Women are instructed to get on the anti-ageing wagon post haste. ‘It’s never too soon’, runs the slogan. Women in their teens are bombarded with messages online, on billboards and radio and television, as well as through text messages. Facebook and Twitter sites abound with advertisements for top to toe treatments to be applied at home or in commercial establishments. Posters, pictures and images of women tell the story: whether ‘personalities’, ‘stars’ or ‘society’, the more artificial, the more attractive. This, at least, according to dominant cultural norms as relayed through the media.

As women rise on the one hand: prime ministers, premiers, cabinet ministers, secretaries of state and ‘hard’ government departments, board members, chair-of-board, head of conglomerates and personal fortunes, women disappear on the other, replaced by infantilised beings.

As the beauty industry makes its millions out of making women dissatisfied with who we really are, men receive the message that women are really not to be feared as equals. The image of the serious woman, strong leader, person of depth and fortitude, power and presence, is undercut by that of the naked pudenda.

No, you haven’t come a long way baby, or maybe ‘baby’ has. Has baby taken over? The grown woman, wrinkle-free and puff-lipped, hairless (in all the ‘right places), prepubescent or, at most, only-just pubescent. The female bosom is the sole adult signifier remaining. And even this is no longer to be real, but man-made. For women, the message comes loud and clear. Our bodies are no longer to be our own.