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Word of warning Auntie - your slip is showing

By Graham Young - posted Tuesday, 10 August 2010


But it's not so mainstream with a strong Greens contingent hidden in these figures. When asked if the Opposition's plans are better than the Government's only 37% agree, suggesting low representation of Coalition voters. 60% also believe that Kevin Rudd "deceived the Australian people about his position on climate change", suggesting a low representation of Labor voters.

But then in a message to legislators, and perhaps pollmeister editors, 62% believes the government is "too focused on tackling climate change and [is] neglecting other …problems".

There's a lot more that could be mined here, but my tentative thesis tends to confirm that the online Drum audience is not dissimilar to the TV audience Bean analysed and is slightly to the left. It probably over-represents Greens voters and under-represents Labor and Coalition, and it definitely over-represents the politically interested.

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And does this audience and its attitudes say anything about the lean of the ABC, which is determined by it staff, not its audience?

It does. When you plot staff attitudes, represented by how often they poll an agenda item, against audience interest, represented by their average response, the correlation is weak at 0.2.

Yet, when you look at the top 6 agenda items only it is 0.7, which is strong.

When they concentrate the staff give their audience what it wants, and as that audience leans to the left, albeit with strong right-wing holdouts, that's where the organisation must be sitting.

Memo to Graeme Morris - it's your enemies talking mostly to your enemies.

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This article was first published in The Weekend Australian on the 7-8 August, 2010.



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About the Author

Graham Young is chief editor and the publisher of On Line Opinion. He is executive director of the Australian Institute for Progress, an Australian think tank based in Brisbane, and the publisher of On Line Opinion.

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