Like what you've read?

On Line Opinion is the only Australian site where you get all sides of the story. We don't
charge, but we need your support. Here�s how you can help.

  • Advertise

    We have a monthly audience of 70,000 and advertising packages from $200 a month.

  • Volunteer

    We always need commissioning editors and sub-editors.

  • Contribute

    Got something to say? Submit an essay.

 The National Forum   Donate   Your Account   On Line Opinion   Forum   Blogs   Polling   About   
On Line Opinion logo ON LINE OPINION - Australia's e-journal of social and political debate


On Line Opinion is a not-for-profit publication and relies on the generosity of its sponsors, editors and contributors. If you would like to help, contact us.


RSS 2.0

Advantage but no honeymoon

By Graham Young - posted Monday, 28 June 2010

Can Julia Gillard rescue Labor's fortunes in time for the next election, despite the fact she was one of four key decision-makers in everything the federal government has done since 2007?

Just posing this question exposes the fundamental weakness in her position.

It is the question that many electors are asking, but it assumes that this palace coup is just a brand-repositioning exercise.


Labor is damaged as a brand, and if voters think Gillard is just a front for keeping the heavies in beer money, then her brand will be damaged, too.

She can rescue Labor only if she convinces electors to ignore this question entirely, instead providing an answer to the question: "Who is Julia Gillard and what can she do for Australia"?

On Thursday we conducted a detailed online qualitative poll of 2099 opinion-leading Australians.

It is difficult to make quantitative predictions from such a sample, but so far, there has been no honeymoon for the new leader.

In fact, support for the Liberals as well as Labor has declined since we last polled in May.

The only ones to improve are the Greens, whose vote is at an all-time high.


Other statistics are more promising for Labor. Gillard has a significantly higher net approval rating than Rudd or Abbott.

That suggests the change was worth making, although she only marginally improves on Rudd's preferred prime minister lead.

These sample-wide statistics can be misleading. Rudd was ahead in the national polls when he was rolled.

  1. Pages:
  2. Page 1
  3. 2
  4. 3
  5. 4
  6. All

First published in The Weekend Australian on June 26-27, 2010.

Discuss in our Forums

See what other readers are saying about this article!

Click here to read & post comments.

26 posts so far.

Share this:
reddit this reddit thisbookmark with Del.icio.usdigg thisseed newsvineSeed NewsvineStumbleUpon StumbleUponsubmit to propellerkwoff it

About the Author

Graham Young is chief editor and the publisher of On Line Opinion. He is executive director of the Australian Institute for Progress, an Australian think tank based in Brisbane, and the publisher of On Line Opinion.

Other articles by this Author

All articles by Graham Young

Creative Commons LicenseThis work is licensed under a Creative Commons License.

Photo of Graham Young
Article Tools
Comment 26 comments
Print Printable version
Subscribe Subscribe
Email Email a friend

About Us Search Discuss Feedback Legals Privacy