What use is intellectual property on a dead planet?

The results are both mind-boggling and alarming. In the coming decades, atmospheric temperatures may rise by as much as 4.2C. This could lead to more frequent and intense hurricanes, spreading deserts and significant loss of the Amazon rainforest. The documentary discusses whether and how humankind can avoid these impacts, drawing on rigorous scientific data.

Yet this hugely important film has not been widely seen, talked about or distributed in Asia - because of copyright restrictions. Only the highest bidders are allowed to acquire it for hefty licence fees.

That is standard broadcast industry practice. Whatever the crisis and however important the cause, most media companies and film-makers keep tight control over copyrights. This is true even in the "majority world" (the global South), where they are unlikely to make any money from the films. Their policy: no fee, no see.

Making a difference

My organisation, TVE Asia Pacific, supplies hundreds of films about development issues. Our non-profit service clears copyrights for top television and video films and then distributes them to broadcast, civil society and educational users in over two dozen developing countries in Asia. We operate outside the crushing licence fee arrangements - copyright owners participate on a purely goodwill basis, allowing their creations to be used far and wide for awareness, advocacy, education and training purposes. End users pay only for copying and dispatch costs.

Such secondary distribution does not change producers' balance sheets, but it gives a whole new life to their films.

For example, when we supplied a television series called Climate Challenge to Vietnam Television last year, it was the first time climate change received in-depth coverage in Vietnam. It marked a turning point in the country's public understanding of this issue.

This is particularly significant because a 2007 survey revealed low levels of interest in climate issues in the Vietnamese media. The World Bank lists Vietnam, with its 3,000km long coastline, as one of the countries most vulnerable to climate change.

Profit or planetary survival?

Broadcast mandarins routinely support global struggles against poverty, HIV, corruption and climate change by offering free airtime to carry public interest messages. But few let go of their own products on these very subjects for non-broadcast uses.

Making climate change a “copyright free zone” for media products would increase the resource materials available to thousands of educators, social activists and trainers struggling to communicate this complex topic to audiences across the world. Moving images would make their task easier.

The climate crisis challenges everyone to adopt extraordinary measures. Broadcasters and film-makers need to balance their financial interests with planetary survival.

What use is intellectual property on a dead planet?