Whenever I see "not a real word" used to stigmatise what is (usually) a perfectly cromulent word, I wonder why the writer felt the need to hang a big sign reading "I am not confident about my writing" on it. What do they imagine the penalty is for using an "unreal" word? A ticket from the Dictionary Police? The revocation (as the joke goes) of your poetic license? A public shaming by William Safire?
The irony is that most of these words, without the disclaimer, would pass unnoticed by the majority of readers. (In case you noticed cromulent, that was invented in the 1990s for The Simpsons.) Writers who hedge their use of unfamiliar, infrequent, or informal words with "I know that's not a real word", hoping to distance themselves from criticism, run the risk of creating doubt where perhaps none would have naturally arisen.
Furthermore, those same writers are giving up one of their inalienable rights as English speakers: the right to create new words as they see fit.
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Part of the joy and pleasure of English is its boundless creativity: I can describe a new machine as bicyclish, I can say that I'm vitamining myself to stave off a cold, I can complain that someone is the smilingest person I've ever seen, and I can decide, out of the blue, that fetch is now the word I want to use to mean "cool". By the same token, readers and listeners can decide to adopt or ignore any of these uses or forms.
So, please, leave off the "not a real word" apologia. A far better (and dare I say, funner) technique is to jump in with both feet and use whatever word strikes your fancy. Instead of being defensive, demand that any who dare to quibble over your use prove that your word is, in fact, not a word.
In short, if it seems wordish, use it. No apologies necessary.
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