The tax hike on pre-mixed drinks will yield $500 million for the next four years.
That's a lot of money for a new Federal Government with election promises to keep and which is determined not to administer any harsh budgetary medicine.
The Health Minister herself has promised her cheer squad - preventive health groups and academics - that part of the extra revenue will go towards a new national preventive health agency.
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But the tax is based on the false premise that the "little Kimmies" of Australian suburbia have been out there bingeing their brains out. This is far from the truth.
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