For some, sympathy for Cousins is muted because he has been a highly paid sportsperson and treated as a virtual god, with access to almost anything he wanted - including access to high-quality drug rehabilitation denied many ordinary addicts. In Perth, opinions among football fans are particularly polarised, with some Eagles fans treating Cousins as a "golden child’" who can do no wrong, while others, such as supporters of Perth’s other AFL team, the less-powerful Fremantle Dockers, see in Cousins all the arrogance of the Eagles who have appeared to be able to behave as badly as they like with no repercussions.
Anti-worker agenda
However, the issues are about more than the drug habits of a couple of highly-paid sports professionals. It is part of a reactionary agenda that seeks to extend the control of the state over people's personal lives, and further erode the rights of working people. There is a drive by employers to win the right to carry out drug and alcohol tests on their workers in a range of industries. Public hysteria about footballers putting the same poisons into their bodies makes this drive easier. It also helps strengthen the "tough on drugs'' rhetoric of the Howard Government, enabling it to help give more powers to the police to harass ordinary people, especially youth.
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Beyond the manufactured glamour associated with being successful at booting an oval-shaped ball around a grass paddock, AFL and NRL players remain workers. They are paid to do a job for their employer - the club they play for, which in turn is represented by the employers' association, which is what the AFL and NRL amount to. This is why the players organise into their own trade union, known as players' associations.
While the most successful are well paid for their services, many do it tough. It may seem like a great deal to be paid to kick a footy around, but in this age of highly professionalised sports, players are essentially the property of their club with extreme demands placed on their bodies and increasingly draconian restrictions on their personal lives all year round. Players are expected to devote their lives to turning themselves into finely-tuned machines, while their careers can be ended suddenly through injury.
Once they are no longer useful to the club - due to age, injury, or if their performance is not considered good enough - they are cast adrift. Some high-profile layers can make a career as a media commentator, but many are forced to start from scratch after having spent their entire adult lives doing nothing but the thing they can no longer do. As the drive for profit grows, clubs attempt to squeeze the greatest amount possible out of the bodies they have purchased, heightening the risk of injury and shortening the average career length as exhausted bodies give in quicker.
The government is pushing to intensify the drug testing regiment on sports players. In the AFL, this would mean undermining a player’s privacy by removing the "three strikes'' rule by which a player’s name is withheld from the press the first two times they test positive to a banned substance. Also, players currently have a six-week period at the end of the season when they are free from drug testing. The government wants the AFL to subject players to year-round tests.
Faced with strong opposition from the AFL Players Association, the AFL has not yet caved in to government pressure. Repeating his opposition to attempts to "toughen'' AFL drugs rules, AFL Players Association head Brendan Gale said the Association would support Cousins as he battled "a very serious illness'', according to The Age.
Hypocrisy
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The problem is there is no distinction between testing for performance-enhancing drugs, which is perfectly legitimate, and drugs used for recreational purposes.
The media and politicians know full well that sports players are not a different species, but part of the society around them. Drug use is widespread in society, although it is mostly alcohol and tobacco. This is not because these drugs are less dangerous (they aren't) but because they are legal and easily accessible. Both football codes have long been associated with an unhealthy culture of alcohol abuse (indeed Johns appears to have abused alcohol more than illicit drugs) without the same hysteria. AFL Chief Executive Andrew Demetriou told The Australian on July 31 that "Alcohol abuse is a far bigger problem in football than the issue of illicit drugs. We have no doubt about that".
Instead a cynical game is played whereby all involved use as much or as little drugs as the society around them, but getting caught using the wrong sort of drug is the cue for a round of public pillorying and voyeuristic gossip that increases profits for media corporations and gives an excuse for chest-beating by politicians.
There is a broader problem relating to the working conditions imposed on footballers in both codes, which are conducive to the development of mental health and drug problems. From their late teens, players are expected to put their full-time effort into their sporting profession. It leaves them little space to develop as adults in a more rounded way. When not playing or training, they have large amount of spare time they are expected to fill themselves. Such a distorted development can accentuate problems of alienation, especially when the media spotlight and adulation from fans is added to the mix.
The club has little choice but to sack Cousins, not just because the AFL had already threatened heavy sanctions if an Eagles player "transgressed'' again, but also because corporate sponsors were threatening to pull-out. The AFL "brand’" has been damaged by the drug scandals, and as great a player as Cousins remains, he is more a liability than an asset in the profit-driven business the AFL is running. The mighty dollar is worth more than the right of Cousins to play at the top level and for fans to enjoy his performances. It is a tragedy for the game, especially as his manager told the media he had been attempting to arrange a move to Melbourne away from the pressures and influences contributing to Cousins' personal problems.