‘Dissing’ men: the new gender war

Descriptions of male sensitivity, emotion and other positive attributes as men’s and boy’s “feminine side” lays claim to any good in men and boys as female. The implication and the message extensively communicated in popular culture is that maleness is innately and culturally evil and the characteristics of masculinity are undesirable and anachronistic.

Some try to dismiss concerns over negative representations of men arguing that they are simply reporting the facts; men are abusers, pedophiles, deadbeat dads and so on. Some men, yes. But, proportionately, only a relatively small number of men personify these negative stereotypes. Data from the Australian Bureau of Crime Statistics and international studies on violence and child abuse show these are substantially misrepresentations of men and male identity.

There are signs that men are concerned and conflicted by the shifting kaleidoscope of identities presented in mass media. During the period of research, a letter to the editor from a young man under the headline “Men in need of direction” stated: “The increasing trend towards this portrayal of men in advertising is a representation of the indeterminate role of males in modern society … men are less secure in the part they have to play in the social structure … for the young male, there is a great deal of confusion about the contribution they have to make to society and in relationships…”. The letter concluded by appealing against “lauding one gender and denigrating the other” (The Daily Telegraph, July 7, 2003).

The Australian Advertising Standards Bureau reported in 2005 that TV commercials drew a record number of complaints from men during 2004 and that the number of complaints by men is increasing while those from women are decreasing. The Australian Federal Government’s advertising campaign against domestic violence which targeted only men as perpetrators of domestic violence was labelled “propaganda against men” with many men criticising its “stereotypical portrayals” (The Age, January 3, 2005).

As they seek their identity and role in society, men and boys today are being plunged into a vortex of social, political and economic change; feminist philosophy that dominates thinking about gender, and mass media images and discussions that condemn traditional male attributes and masculinities and promote confusing new identities such as “metrosexuals”.

To the extent that the negative views of men and masculinity in mass media reflect social attitudes, these findings have alarming implications for men and boys and for societies generally. Just as women have struggled against misogyny, men today face an increasingly misandric world that devalues and demonises them and gives them little basis for self-esteem.

Boys face education systems that inadequately cater to their needs and lack positive role models to help them grow up as healthy men. By propagating negative views of men and male identity, mass media are perpetuating them and giving them social and political traction. Widespread views on men as violent, sexually abusive, unable to be trusted with children, “deadbeat dads” and in need of “reconstruction” have the potential to and strong likelihood of shaping future policy making and political decisions. Ultimately, negative public and media discourse on men and boys could have major social and financial costs for societies in areas such as male health, rising suicide rates, and family disintegration.

In a book reporting this research released in September 2006 by Palgrave Macmillan, it is argued that the negative portrayal of men and male identity in contemporary societies is not only a matter of concern for men, but also for women. What is happening to men has an impact on women who live and work with them and who care about the health, welfare and happiness of their husbands, partners, brothers, male friends and their sons growing up and seeking their role and identity in a changing world.