India drifts at the edge of Australian
perception, surfacing now and then in
the headlines as a country enduring dreadful
poverty, tearing itself apart with religious
killings, or tottering on the edge of
nuclear destruction. These images form
what many observers see as India, and
to a point, hold true.
But there is something else happening
inside this huge, complex country. Market
forces are being unleashed on India's
economy, sweeping aside decades of socialist-inspired
economic planning. In this new age of
free markets, how is India coping with
capitalism?
During the post-war decades, India offered
the world a distinct path to development:
self-reliance, central planning, and government
ownership of industry, wrapped up in an
ideology of democratic socialism. At a
time when the Iron Curtain divided most
of the rich world, and when autocratic
regimes ruled many developing countries,
India boasted a multiparty democracy.
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Yet India's economy was a jungle of government
controls. After booting out the British
Raj, India quickly erected its own "Permit
Raj" where bureaucrats stamped almost
every step of production in a Byzantine
system of industrial licences and permits.
Revered former Indian Prime Minister
Jawaharlal Nehru summarised the logic
of this system: it was better to make
a second-rate Indian product, Nehru reasoned,
than to import a foreign good. Perhaps
the best example of this dictum is India's
'Ambassador' motorcar. The 'Amby' was
first built in 1948, one year after Japan's
Toyota rolled out its first car. While
Toyota has since carved-up world markets,
India still produces the Amby with its
original retro design largely intact.
Why? The main reason is that, for some
30 years, the Amby enjoyed a government-approved
monopoly. The Amby's private-sector manufacturers
were enriched and, protected from competition,
faced little pressure to innovate. The
same cosiness applied to Indian industry
at large. Thus coddled, Indian big business
was protected from the cold discipline
of free-market competition. The worst
outcome was that the system delivered
state subsidies, usually to the better
off, instead of delivering quality education
and public health for the masses.
On an economy-wide scale, India's socialist
system delivered what its critics labelled
the "Hindu rate of growth" of
3.5 per cent a year compared with south-east
Asian growth rates of 8 to 15 per cent.
Economic growth lagged population growth,
and by the late 1970s poverty was worse
than ever.
By 1991 the system delivered an economic
crisis. India's foreign exchange pool
had evaporated, with just enough money
to cover a fortnight's imports. Facing
financial ruin, the government had to
sell part of its gold reserves as collateral
for an emergency International Monetary
Fund loan. India's economic experiment
had failed. The crisis forced emergency
surgery. India's government unravelled
the complex licensing system, lowered
import restrictions, devalued the rupee
(making Indian exports cheaper) and prised
open India's financial system to competition.
In short, India embraced the market.
Twelve years later, there is no doubt
that India's economic reforms have now
created a new consumer middle class. In
most of India's cities there are trendy
coffee shops, international restaurants,
and multiplex cinemas cashing in on the
disposable incomes of urban consumers.
But now that India is merging into the
global economy, what is happening to Indian
society?
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One original voice responding to this
question is Gurcharan Das. Das is a former
Procter & Gamble boss who made an
early splash in India when he re-branded
Vicks Vaporub as a traditional medicine
and boosted sales by inventing a new ailment,
"wet monsoon colds". Das left
business to write and venture into management
consulting.
His latest book, The
Elephant Paradigm: India Wrestles With
Change, describes modern India
through a series of essays crafted around
events, personalities and issues. Das
is a devout believer in free markets but
writes that he is "at heart an old-fashioned
liberal" (in the American sense)
bent by a profound distrust of state power.
His central charge is that Indian socialism
tried to create a compassionate society
but in the process strangled capitalism's
capacity to innovate and create wealth.
Now that India is lurching forward on
a pro-market economic program, Das says
problems will come in controlling capitalism's
inequality. He concedes that capitalism
is merciless to weak producers and uncompassionate
to jobless workers but he believes in
the free market's efficiency trade-off,
saying competition forces costs and prices
to come down and improves product quality
and thus living standards.