Why losing this election might be the best thing for the Tories

After their significant losses in the 2015 election, the Liberal Democrats have had the freedom to reposition themselves on key issues, particularly around Brexit. Although they have not regained their former strength, their clear stance on Europe has allowed them to attract a dedicated voter base that might benefit them in future elections as the political landscape continues to evolve, however hypocritical the party maybe.

6. Benefiting from public sympathy

The public often sympathizes with those who fall short, especially if they lose gracefully. This sympathy can translate into increased support and a stronger mandate in subsequent elections. The Tories can become the underdog, a figure for voters to rally around in opposition to the incumbents who, inevitably, will make mistakes and lose favor. The British seem to like backing the underdog.

Case Study: Conservative Party (2001-2010)

After a series of electoral defeats, including in 2001, the Conservative Party worked on rebranding and repositioning itself. By the 2010 election, they had garnered enough public support to return to power under David Cameron, benefiting from public dissatisfaction with Labour's handling of the financial crisis.

7. Freedom to critique

In opposition, the Tories have the freedom to critique government policies and offer alternative solutions without the risk of immediate implementation and potential failure. This allows them to shape the public narrative and position themselves as a viable alternative without the risk of immediate backlash from policy missteps.

Case Study: Labour Party (2010-2015)

During the Conservative-Liberal Democrat coalition government, Labour, under Ed Miliband, had the freedom to criticize austerity measures and propose alternative economic policies. This positioning allowed them to maintain a strong opposition presence and influence public debate, even without holding power.

8. Avoiding the immediate aftermath of crises

Winning an election means inheriting all ongoing national crises, from economic downturns to healthcare challenges. These issues often take years to resolve and can tarnish even the most well-intentioned leader's reputation. Losing allows the Tories to avoid being the scapegoat for these problems, setting them up as the fresh, untainted option when the electorate tires of the current government.

Case Study: Labour Party (1979-1997)