Labor is aiming to increase that figure this time. The early policies they have released are aimed at young families with promises of more available free childcare and faster access to doctors featuring prominently.
Labor's Mean Girls will be a key asset in appealing to the female vote. They are effective warriors, they will press every opportunity to portray the government as oppressors, and they will deflect every effort to expose their own bastardries.
This is the election when gender will come into its own. The only question is, what backlash will there be from men, and will this amount to an equal and opposite reaction?
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