Green stocks are set to eclipse the current technology monopolies, and even the world's top oil traders are going green.
Last year alone, 479 green bonds were issued globally - a 25% increase over 2018. And 2020 is going to be a "bumper" year for green, according to Linklaters.
While this revolution in investing that is changing everything may seem sudden - it's not. We can track its acceleration over the years and its path to becoming a mega-trend by 2019-2020.
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Facedrive caught on to the mega-trend years ago.
"We're all about grabbing onto the biggest trends in tech before they're mega-trends. So that takes us back to 2016, when we first came up with the idea. Whenever a major new trend emerges, it's the job of the truly innovative to step back and say 'OK, this is an explosively great idea - so what's wrong with it?' When you figure that out, and you've got the right network and the right people behind you, you can jump in on one of the biggest trends and disrupt a massive market at exactly the right time," Navaratnam said.
One problem for Uber was timing: This great idea emerged simultaneously with environmentally friendly investing, and both became more than passing fads but they haven't quite kept step with one another.
It's all about choice these days, and the disruption here is Facedrive's offer of choice to the customer, who can seamlessly choose whether they want an EV or a hybrid, rather than a conventional car. And even if they choose conventional, they're still making a green choice because the CO2 is being offset for them.
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That's a millennial must.
It's also an investor must that's attracting some huge names.
The drive for lower emissions has sparked the interest of commercial global mega-banks. Scotia Bank has already pledged over $100 billion to lower carbon emissions TD bank has also pledged billions. As larger more forward-thinking firms want to be associated with the ride-sharing company that has finally understood the market.
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