This agenda is most advanced in Brisbane, where the Property Council has released its Brisbane Vision and Strategy documents. Both were developed in close cooperation with Lord Mayor Jim Soorley and take account of the views of many other
community.
One area of potential cooperation between the Property Council and the Lord Mayors is in the preparation of a report on the importance of urban Australia and the crucial role played by capital cities.
The idea is that such a report would start a debate that helps re-brand the image of urban Australia as a powerhouse of economic and cultural activity.
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Such a report could be released as a marketing document that includes a section on every capital city.
We would anticipate a launch, followed by a media campaign.
The Property Council is also very keen to act as an ambassador for capital cities. Trade shows, like the MIPM conference in Cannes, where every major city in the world was in attendance, is an example where the public and private sectors could
work together.
The Property Council's members have a multi billion dollar commitment to Australia's capital cities. We plan to take a more active role in community level debates in the future.
This is an edited version of a speech given to the Council of Capital City Lord Mayors in Sydney on 15 April 1999.
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