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Why don't 1 in 5 Australians want to talk about politics this election?

By Bessie Hassan - posted Thursday, 12 May 2016


In multiple realms of irony, Kara Vickery (Political reporter for News Corp), Tweeted a few weeks ago, "Oh the irony. My computer thinks PM's cyber safety announcement is spam#auspol," to which many people responded with Tweets of "It's correct" and "Ironic and accurate."

In fact, there is such extensive coverage that people are actually being pushed away. It's as if journalists are physically brandishing newspapers and sprinting after individuals and yelling "LOOK AT ME! READ MY HEADLINE!"

In fact, recent research by comparison site finder.com.au shows that politics isn't even a topic of discussion on the cards for over 1 in 5 of the population. A whopping 23% of Australians avoid it completely, with the remaining 77% only discussing it occasionally. People have sunk themselves into such a deep pit of denial that we are not only ignoring it but completely and utterly avoiding it.

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Australia is ahead of much of the world in many ways. We have excellent resources, a stellar education system, and great research and development incentives. But we are still carrying many of the traditions of our less frivolous ancestors. Except that if you flash back 50 years to the world without Facebook, we loved the political agenda. It was a big deal.

2013 was heralded the internet election. What will this one be? The annoying election? The spam election?

It's a catch-22 in many ways. Disinterest and disinclination towards politics is definitely one of the reasons why political party advertising is so brutal and so aggressive. But it's still a current topic, so media outlets are pushing it, resulting in even more distaste.

The continuous cycle, presumably, will only end when the election does.

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About the Author

Bessie Hassan is Australia’s Money Expert at comparison website www.finder.com.au.

Creative Commons LicenseThis work is licensed under a Creative Commons License.

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