Judging by cover

Given, or first names, trigger the impression that the name creates, and often give an indication of personality type. A Jarryd looks and behaves like a Jarryd, a Hayley like a Haley, a Trent like a Trent, a Cedric like a Cedric, a Josh is a Josh to say nothing of a Sharlene, a Caitlin, or an Edna Everidge chortling "hullo, Possums".

The concept of branding by name can extend to organisations whose products often highlight a function, e.g. Scoot Airlines, Mr. Snooze, Bi-Lo, Toys R Us, Carnival Cruises and so on. These books certainly do want to be judged by their covers.

So I suggest that the adage: "Don't judge a book by its cover" can be misleading. After all, it's the initial, and often the only point of reference you have to define the nature of a person, or thing.

What is important in accepting the old proverb is having enough time or interest to think a little deeper about those persons or services. That's how the initial impressions will be qualified, and it's particularly important with advertising, marketing, or any other operation designed to encourage people to exchange money for outcomes.

Judgment is the key to understanding the nature of a things or beings. That requiresmaking considered decisions, or coming to sensible conclusions, but the outcome can often be a marked battle between that careful analysis, and the instant impact of a first impression.

Judge a book by its cover by all means, but then make sure you read it!