Like what you've read?

On Line Opinion is the only Australian site where you get all sides of the story. We don't
charge, but we need your support. Here�s how you can help.

  • Advertise

    We have a monthly audience of 70,000 and advertising packages from $200 a month.

  • Volunteer

    We always need commissioning editors and sub-editors.

  • Contribute

    Got something to say? Submit an essay.

 The National Forum   Donate   Your Account   On Line Opinion   Forum   Blogs   Polling   About   
On Line Opinion logo ON LINE OPINION - Australia's e-journal of social and political debate


On Line Opinion is a not-for-profit publication and relies on the generosity of its sponsors, editors and contributors. If you would like to help, contact us.


RSS 2.0

Can conversation change the world?

By Heidi Kingstone - posted Friday, 21 March 2014

Former Soviet leader Mikhail Gorbachev was helped to the podium, a frailer man now than when he brought Glasnost and Perestroika to the world almost thirty years ago. One of the 20th century's most seminal figures delivered a fairly bleak keynote speech to the audience gathered in Sharjah, one of seven emirates, and near Dubai.

In the 1980s, the leader of the former Soviet Union and America's President Ronald Reagan helped change the world through dialogue and diplomacy. The theme of harnessing the power of conversation to change the world permeated the third edition of the International Government Communication, held in the United Arab Emirates. Social media has connected the universe in a way that was inconceivable all those decades ago.

Gorbachev, who was born into a Russian Ukrainian family, believes that globalisation has fuelled an uneven development in most of the globe, creating more losers than winners. The failure of international leadership to act together has resulted in the rise of terrorism.


The call to unite seems both oddly familiar and radical. It is the same one that has echoed through the centuries - from the French Revolution with its slogan, 'Liberte, Egalite, Fraternite' to 'We The People', the preamble of the American Constitution. In our multi-media world people can belong without borders, and their demands are the same: to eradicate poverty and disease, for education and justice and democracy, equal and human rights. In our connected universe could those dreams become reality?

One man at the helm of the social revolution is British-born, Toronto-based Jon Duschinsky, an international fundraiser, non profit agitator, and co-founder of The Conversation Farm, a global agency that creates ideas that create conversations.

These day's businesses have to stand for something. The model is constructive capitalism where companies are judged by profit and social good. "You have to show people something that matters," says Duschinsky as we sit in the lobby of the Hilton in Sharjah at the end of the two-day conference at which he was a speaker. Social innovation and social profit are key words in his lexicon.

When Duschinsky was a young boy, his father told him only two things can change the world – great ideas and collaboration.

Charismatic, enthusiastic and super smart, his mission is to alter mind-sets, impact on behaviour, and harness the power of the people with social media. Channelling the zeitgeist, he strikes me as someone who sees the world as round when many still see it as flat.

He wants to use creativity to solve problems not just organise them, which is what organisations do, he says.


Social media gives people that platform, as we saw in the Arab Spring. The sentiment for change was in there but social media was the tool that allowed people to connect with others who felt the same way – regardless of where they were. Together, they were able to share their feelings about their regimes in conversations that led to change. In an era that empowers the grassroots, it is all about sharing. It forced governments to listen, but will it continue?

People have a voice now, and while governments need to understand that, it is not sure that they do yet. While young people are disengaged from politics, they not disinterested in it. "Leadership is open to everyone," says Duschinky.

The Conversation Farm wants to change the way people look at issues in order to effect real change, to help people challenge the status quo, to look at things differently, to empower them to change their behaviour. "It is the idea that drives the conversation," is that point Duschinsky makes. "Ideas that create the conversations are the precursor of people changing the world."

  1. Pages:
  2. Page 1
  3. 2
  4. All

Discuss in our Forums

See what other readers are saying about this article!

Click here to read & post comments.

3 posts so far.

Share this:
reddit this reddit thisbookmark with Del.icio.usdigg thisseed newsvineSeed NewsvineStumbleUpon StumbleUponsubmit to propellerkwoff it

About the Author

Heidi Kingstone is a Canadian freelance journalist living in the United Kingdom.

Other articles by this Author

All articles by Heidi Kingstone

Creative Commons LicenseThis work is licensed under a Creative Commons License.

Article Tools
Comment 3 comments
Print Printable version
Subscribe Subscribe
Email Email a friend

About Us Search Discuss Feedback Legals Privacy