Like what you've read?

On Line Opinion is the only Australian site where you get all sides of the story. We don't
charge, but we need your support. Here�s how you can help.

  • Advertise

    We have a monthly audience of 70,000 and advertising packages from $200 a month.

  • Volunteer

    We always need commissioning editors and sub-editors.

  • Contribute

    Got something to say? Submit an essay.


 The National Forum   Donate   Your Account   On Line Opinion   Forum   Blogs   Polling   About   
On Line Opinion logo ON LINE OPINION - Australia's e-journal of social and political debate

Subscribe!
Subscribe





On Line Opinion is a not-for-profit publication and relies on the generosity of its sponsors, editors and contributors. If you would like to help, contact us.
___________

Syndicate
RSS/XML


RSS 2.0

Unsound vision

By Ian Nance - posted Monday, 30 December 2013


SBS seems to have its problem the other way round. Their commercials and promotions often are much louder than the surrounding programme.

I find myself viewing with the remote control in one hand to adjust sound quality. But I should not have to do it.

In these times of strong competition for the advertising dollar, it is surprising that all stations don't seem to value enough the subjective effect of sound levels on viewers to budget for overall higher presentation quality control of their operations.

Advertisement

In peak high-audience times instead of just shovelling out the shows, or relying on automated presentation, perhaps they should make efforts to improve their received image. This could offer eagerly sought-after advertisers a value-added service, albeit subtle, which might possibly justify the cost of careful manual over-ride presentation, and make commercials more impactive and acceptable.

Unless you time shift a programme, you only get to see it once, so surely its effect on you ought be so optimal that you keep coming back to that channel for more of the same.

That's one of the aims of broadcasting life – holding viewers, not churning them.

  1. Pages:
  2. 1
  3. 2
  4. Page 3
  5. All


Discuss in our Forums

See what other readers are saying about this article!

Click here to read & post comments.

7 posts so far.

Share this:
reddit this reddit thisbookmark with del.icio.us Del.icio.usdigg thisseed newsvineSeed NewsvineStumbleUpon StumbleUponsubmit to propellerkwoff it

About the Author

Ian Nance's media career began in radio drama production and news. He took up TV direction of news/current affairs, thence freelance television and film producing, directing and writing. He operated a program and commercial production company, later moving into advertising and marketing.

Other articles by this Author

All articles by Ian Nance

Creative Commons LicenseThis work is licensed under a Creative Commons License.

Photo of Ian Nance
Article Tools
Comment 7 comments
Print Printable version
Subscribe Subscribe
Email Email a friend
Advertisement

About Us Search Discuss Feedback Legals Privacy