Older people need the internet too

Our research shows that older people want to see representations of themselves that they relate to – that properly reflect the diversity of their experiences.

As a colleague of mine is fond of saying, - you can't be what you can't see.

With the digital age, service providers and designers of policy and communications have the unique opportunity not only to create products and experiences that work, but that can also breakdown negative attitudes, reduce isolation and create inclusiveness.

The use of the internet is probably one of the greatest looming arenas in this regard.

From a human rights perspective, it is certainly both the great communication challenge and opportunity of our time.