While it might be argued that as a public figure there is to be some expectation of the pain of a focus on the private realm of both herself and her partner, Sattler and Ackerman's comments have substantial implications for people in far more vulnerable positions, particularly non-heterosexual youth.
Partly, this is because they invoke a violent stereotype. Stereotypes work by linking an identity category with a set of expected behaviours or attributes, repeated and reinforced so that they solidify over time and become a 'natural' way to think about groups with which one might not necessarily have substantial knowledge or interaction.
In this case, Sattler repeated and reinforced a very old, tired stereotype that all gay men seek career roles as hairdressers and decorators and, conversely, that all male hairdressers are either gay or secretly gay.
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While the falsehood of the stereotype is, today, very well-recognised, it does remain that some vulnerable younger people may not necessarily have the cultural literacy to see the linkage as a stereotype and instead read it as a derisive statement about both masculinity and sexuality.
Normativities
The second, more violent element comes not from the comments but from much of the public response that defended Prime Minister Gillard and slammed Howard Sattler. Although well-meaning, figures such as Derryn Hinch pointed out that Sattler was going too far to suggest that Mathieson might be gay.
As he put it, "This is just low-life stuff and Howard is being a coward on this . . . This was low life and it diminished the office of prime minister.".
While Hinch would be correct to assert that an unsavoury and, indeed, absurd focus on the sex life of any prime minister diminishes the respect with which the office has traditionally been held, the comment is open to being read as asserting that the accusation that a member of the Prime Minister's household is gay is abhorent. Abhorent because the accusation is "gay" rather than that there is an accusation at all.
This risks further cementing non-heterosexuality as non-normative and non-desirable (in a prime minister, a prime minister's partner, a politician or, indeed, anyone who is not a hairdresser).
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Culturally, today, we very often recognise that a normal/abnormal distinction is too limited a way of understanding the complexity of human identity, taste, preference, orientation and behaviour. However, while we rarely today invoke concepts of normal and abnormal, a distribution of normativities that emerges from the language of social demographics is the typical frame through which we think about identity.
Although moveable feasts, sexual norms are asserted and subjects-particularly young teenagers-are invited to figure themselves on a distributional curve in terms of the proxiomity to the norm.
When commentators such as Sattler and Ackerman, and respondents such as Hinch continue to remark that non-heterosexual behaviours or identities are at a distance from a desirable norm, however ridiculous, that distance for young Australians is made even greater.
For those young people having particular difficulty in the awkward, complex process of developing a sense of sexual identity, and for those who have fewer cultural resources for understanding alternative ways of thinking about sexuality, even a momentary greater distancing of queerness from a 'norm' puts them at greater risk of being made to feel less-than-normal, which is a suicide risk.
While we might question how such ludicrous insinuations have an impact on the Prime Minister, her partner, the way we think about her body or her gender or, indeed, her chances of electoral success in September, it is the young and potentially vulnerable Australians who need to be noticed in this particular commentatorial dance. It may be win-or-lose for Gillard and Sattler but, for a small number of at-risk young queer persons, mindless stereotyping can be life-and-death.