As an indication of just how turbulent the new media space is, in September 2012 soon after publication of Simons’ book, the JRC moved back into Chapter 11.
To succeed in the new digital space, print media companies can adapt or recreate their business models. Vendors of financial news are the standout example of successfully pulling this off.
There are four general paths to take: develop deeper relationships with readers around niche interest areas; tap into revenue streams beyond circulation; remake the content delivery model by emphasising brand-defining material and innovate with new products and pricing models.
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Simons covers just one out of four.
A book on the new media landscape that has little if any input from marketers, website creators and social media mavens is bound to show gaps.
As this book does.
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