It's not a 100% game

The orchestrated social media campaigns would do well to consider that it is not a 100% game.

Neither Kyle Sandilands or Alan Jones need everyone to enjoy them, they just need around 500,000 or so people in Sydney to be passionate about their respective brands, and the view of the rest of the population is completely irrelevant.

There is only one way the stated goal of the social media campaigners to have Jones and Sandilands sacked can occur. That is if their ratings become uncompetitive.

Ironically, by the existence of these campaigns they are strengthening the core listeners passion for the respective brands, and thus ensuring their survival.