This is an enormous chance for young people to capitalise on, knowing that they will get a very friendly and golden reception out there in the grey market place.
The right innovation with all three of the above could open the door for Australians to sell technology an d services to the whole world. There will be an international market of three billion Seniors by 2050, and there are more golden opportunities beyond the three that I have mentioned.
Education and Preventative Health will offer limitless opportunities.
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I reckon that there is real gold to be found among the grey. And it is wide open to new visionaries because most current producers of goods and services have the mistaken view that seniors will simply adapt to what the general market offers.
They could not be more wrong. This is why you should get into it right now.
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About the Author
Everald Compton is Chairman of The Longevity Forum, a not for profit
entity which is implementing The Blueprint for an Ageing Australia. He
was a Founding Director of National Seniors Australia and served as its
Chairman for 25 years. Subsequently , he was Chairman for three years of
the Federal Government's Advisory Panel on Positive Ageing.
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