Addressing the New Global Agenda
In the 1990s NGOs sought to engage leading companies in combatting two
key issues: global climate change and biodiversity loss. The EU embraced
the 1997 Kyoto Protocol, which called for a five per cent cut in
industrialised nations' greenhouse gas emissions, but other developed
countries, most notably the US, and some developing countries resisted it,
fearing negative impacts on their economies. With governments slow to act,
NGOs turned their sights to the private sector, hoping to demonstrate that
the costs of reducing emissions and protecting biodiversity were lower
than many critics argued.
Global Climate Change
In 1998, as US resistance slowed ratification of the Kyoto Protocol,
the Pew Center on Global Climate Change was established to seek innovative
policy solutions, creating a Business Environmental Leadership Council
to bring the weight of Fortune 500 corporations into the policy debate.
Environmental Defense organised the Partnership
for Climate Action in 2000 with Alcan, BP, Dupont, Entergy, Ontario
Power Generation, Pechiney, Shell International, and Suncor Energy. If
these companies were a country, they would rank 12th in emissions of
greenhouse gases. Dupont made the most ambitious pledge: to reduce
emissions 65 per cent below 1990 levels by 2010. The company had already
achieved a 60 per cent reduction by 2000. BP achieved its goal of reducing
emissions 10 per cent below 1990 levels eight years ahead of schedule in
2002.
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World Wildlife Fund and the Center for Energy and Climate Solutions
established the Climate
Savers Program to help corporations develop innovative greenhouse gas
reduction strategies and to gain public recognition for their
accomplishments.
Chicago's Environmental Financial Products, LLC and the Kellogg
Graduate School of Management at Northwestern University are working to
establish the Chicago
Climate Exchange (CCX), the world's first private trading market for
greenhouse gases.
The success of these initial partnerships is spurring other companies
to take voluntary action. In the US, the Business
Roundtable encourages its members to measure their emissions and to
adopt voluntary targets for reducing them.
A national policy of incentives for these types of strategies could
result in substantial emissions reductions at minimal economic cost. Such
a policy should include incentives for commercialisation of low-emission
energy technologies, which will be essential for dramatic emissions
reductions in the future.
To reduce costs to the economy, the policy should also provide
mechanisms for emissions trading and carbon offset investments, both
domestically and internationally, structured to ensure biodiversity
conservation. For example, conservation and restoration of threatened
forests should be encouraged, while conversion of natural habitat to
forest plantations or cropland should be discouraged.
Biodiversity
An even greater number of partnerships have formed to promote
conservation of biodiversity, which is a more urgent problem.
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The world faces an extinction crisis unparalleled since the age
of the dinosaurs, brought on by conversion of natural habitats for
human use, pollution of air and water, hunting and fishing of threatened
species, and the introduction of non-native species into natural
habitats. Particularly at risk are the global biodiversity hotspots,
25 regions that harbour nearly half of the world's plant species
and over a third of all vertebrate animal species. A number of key
industries both contribute to biodiversity loss and offer the potential
to deliver conservation solutions. Among these forestry, agriculture,
fisheries, energy development, mining, and tourism are especially
important.
Forestry
The world's forests are home to most of its terrestrial biodiversity
and logging is the most visible threat, although the impact of agriculture
is actually more extensive. As a result of campaigns major retailers such
as Home Depot, Ikea, Lowes Home Improvement Warehouse, and Staples have
pledged to replace wood products from threatened forests with products
from forests certified as sustainably managed.
The first forest certification program, SmartWood,
was established by the Rainforest Alliance in 1989 and the Forest
Stewardship Council (FSC) was launched in 1993 to provide a credible
system for certifying "well managed forests". FSC 's global
principles and criteria address environmental, social, and economic
aspects of forestry. To date, FSC certification has been awarded to 453
forestry operations in 56 countries with a total area of more than 72
million acres. A Global
Forest and Trade Network (GFTN) of more than 700 companies has been
established to promote FSC certification among producers, traders, and
retailers of forest products.
This is an edited version of a paper given to the New America Foundation on 20 November 2002.