Some possibilities for using the Internet to redefine news agendas

It’s probably reasonable to assume that more than one person will have an interest in any given question, so the same information could possibly be sold to several readers. Promoting the fact that the research has been done may attract interest from others who didn’t initially realise their need.

And thus the news agenda becomes, in part, driven by reader interest, not solely by editorial discretion.

There are many obstacles to successfully implementing these suggestions, and there are other concepts that might work far better. The point of this argument, however, is to challenge the thinking that has led to a fixation with technological improvements to the traditional models of online journalism. These models are struggling for viability in the online environment.

Perhaps a different model that provides better service to a wider range of the target audience might be more profitable.