Everybody’s Loveable: especially if thin, sexy and covered in icecream

Too much hypocrisy

Maybe Grazia didn’t see the body love memo either. Its latest issue features Jen Hawkins and Aussie face of Portmans Jess Hart posing together on a cover that shouts: “Jen & Jess: how to get their $5M bodies!” Hawkins says she works out six days a week with 90-minute cardio and weights etc and Jess says she gets “super strict about her diet” prior to a photoshoot with an emphasis on carrots etc.

And Grazia is still promoting the “Thin by Friday Diet” along with other dieting/rapid weight loss articles.

Here we have more problems with engaging Brand Hawkins - “one of the most envied bikini bodies on the world” - to support body image and eating disorder recovery. It’s a point I’ve made before.

Also on its website, Lovable says it wants to support the “physical and emotional needs of women”:

Our research shows that only 1% of women are totally happy with their bodies, citing their own self pressures, the outside influence of celebrity and model culture, and shopping environments as the leading causes for their dissatisfaction. We want to help reverse this thinking and encourage women to believe that Everybody’s Lovable.

So why does Lovable continue to reinforce standard beauty ideals when it claims to care about women? Why does it idealise rare and mostly non-attainable body types?

Lovable, show us you mean it. Show us you really do think “Everybody’s Lovable”. Don’t just say you’re challenging the status quo. Do it.