Like what you've read?

On Line Opinion is the only Australian site where you get all sides of the story. We don't
charge, but we need your support. Here�s how you can help.

  • Advertise

    We have a monthly audience of 70,000 and advertising packages from $200 a month.

  • Volunteer

    We always need commissioning editors and sub-editors.

  • Contribute

    Got something to say? Submit an essay.


 The National Forum   Donate   Your Account   On Line Opinion   Forum   Blogs   Polling   About   
On Line Opinion logo ON LINE OPINION - Australia's e-journal of social and political debate

Subscribe!
Subscribe





On Line Opinion is a not-for-profit publication and relies on the generosity of its sponsors, editors and contributors. If you would like to help, contact us.
___________

Syndicate
RSS/XML


RSS 2.0

Breast intentions

By Elizabeth Willmott Harrop - posted Monday, 31 May 2010


Part of the problem is that motherhood is accused of becoming a patriarchy with male values overlaid upon it. For example the reverence of science over instinct, of experts over the mother's voice, and of consumer products over the mother's body. This is particularly relevant with the medicalisation of birth, with the rising number of caesarean sections impacting negatively on the establishment of breastfeeding.

Dr Truby King is a controversial example of the mothers' expert, having founded New Zealand's Plunket Society in 1907 and the Karitane Product Society (KPS) in 1927, which consolidated King's production of infant formula.

Linda Bryder says of King in A Voice for Mothers (2003) “The diagnosis of the problem and the solutions put forward were the same everywhere: mothers were ignorant of the correct methods of child-rearing and needed to be educated”. Meanwhile Sheila Kitzinger claims that King “Destroyed women's confidence in breastfeeding and made loving mothers feel inadequate and guilty”.

Advertisement

One hundred years later, that charge was still being leveled at Plunket for the promotion of scheduled feeding, based on the digestion time required for formula, rather than for quickly digested breastmilk. The emphasis has shifted recently with Plunket advising that “your baby may wake wanting frequent feeds. For breastfed babies these feeds are important to help establish and maintain breastfeeding.” However the organisation remains out of step with international WHO guidelines by recommending breastfeeding only “until they are at least 1 year or older”.

Plunket's controversial partnering of breastfeeding promotion with corporate interest through King's formula production, continues today with Wattie's sponsorship of Plunket. Wattie's promotes Nurturebaby formula and markets “Stage 1” baby foods for “4-6 months onwards”, in conflict with WHO's recommendation of “exclusive breastfeeding for 6 months” and Plunket's recommendation of “breastfeeding exclusively until around 6 months”. The Plunket logo appears on the packaging of Wattie's Stage 1 foods, giving the perception that Plunket endorses feeding solids at four months, despite the clear conflict with Plunket's own policy. The presence of the Plunket logo also gives the impression that Plunket is endorsing that particular brand of baby food above both competitive brands and baby food prepared at home.

The patriarchal legacy remains a tangible presence for women, their partners and families today. Holmes comments: “Progressively, women were told that their instincts, their feelings and everything else they may have previously believed were wrong and they needed to listen only to the experts if they wanted their babies to live. This creates internal conflicts which may become problematic, especially the thought that something must be wrong with a woman as mother.”

Holmes stresses that the understanding and support of fathers is a crucial part of this process. Holmes comments: “Breastfeeding is a human issue, not a women's issue. Men have a valuable and active role in supporting women to breastfeed and in protecting it.” This is reinforced by Sturmfels who says “Informed and skilful mother-to-mother support can really make a difference. A new mum needs the love and support of her partner and family.”

Holmes concludes: “What is most important is that all mothers are honoured in their experiences around infant feeding. That mothers feel supported, valued and confident in their own ability as a mother.”

  1. Pages:
  2. 1
  3. 2
  4. Page 3
  5. All


Discuss in our Forums

See what other readers are saying about this article!

Click here to read & post comments.

15 posts so far.

Share this:
reddit this reddit thisbookmark with del.icio.us Del.icio.usdigg thisseed newsvineSeed NewsvineStumbleUpon StumbleUponsubmit to propellerkwoff it

About the Author

Elizabeth Willmott Harrop is a freelance writer. She is based in Christchurch, New Zealand, and has a Masters Degree in Human Rights and Social Change.

Other articles by this Author

All articles by Elizabeth Willmott Harrop

Creative Commons LicenseThis work is licensed under a Creative Commons License.

Article Tools
Comment 15 comments
Print Printable version
Subscribe Subscribe
Email Email a friend
Advertisement

About Us Search Discuss Feedback Legals Privacy