On Line Opinion is the only Australian site where you get all sides of the story. We don't charge, but we need your support. Here�s how you can help.
On Line Opinion is a not-for-profit publication and relies on the
generosity of its sponsors, editors and contributors. If you would
like to help, contact us.
___________
Brendan Lawley is a Melbourne-based writer who has written for The Age, Marketing magazine, the Advertising Research Foundation, Triple J magazine, Sneaker Freaker and several other publications.