Like what you've read?

On Line Opinion is the only Australian site where you get all sides of the story. We don't
charge, but we need your support. Here’s how you can help.

  • Advertise

    We have a monthly audience of 70,000 and advertising packages from $200 a month.

  • Volunteer

    We always need commissioning editors and sub-editors.

  • Contribute

    Got something to say? Submit an essay.


 The National Forum   Donate   Your Account   On Line Opinion   Forum   Blogs   Polling   About   
On Line Opinion logo ON LINE OPINION - Australia's e-journal of social and political debate

Subscribe!
Subscribe





On Line Opinion is a not-for-profit publication and relies on the generosity of its sponsors, editors and contributors. If you would like to help, contact us.
___________

Syndicate
RSS/XML


RSS 2.0

Time to call an election

By Graham Young - posted Monday, 8 July 2013


Kevin Rudd has just launched his first campaign ad. Of course he doesn't want a "negative campaign", because then he'd have to justify himself. Instead he's trying to rerun the 2007 campaign. I'm not sure that he'll be able to get through a whole election campaign kidding the country that he's never actually been PM.

If he's going to run campaign ads, then it's time he went to the Governor General, called the election and went into caretaker mode. That would really raise the standard.

Advertisement

Of course, he'd be flat out running a positive campaign at the moment, because then he'd have to run on Julia's policies, although, apart from Gonski, it's hard to actually come up with a Gillard policy that didn't have a Rudd genesis.

And this has a downside.

Gillard was in trouble as Prime Minister not because she was a woman, but because the policies were no good, and their execution worse.

Not only that, but they were contradictory as well.

Gillard's basic strategy was to promise the world and leave Tony Abbott with the tab, that way, if he won and when the bill was found to be unaffordable, Labor would be able to come back at Abbott as a heartless slash and burner. And if she won, well, reneging on promises is a smaller problem than not winning.

In grabbing Gillard's policies in order to run a "positive" campaign in the hope of winning Rudd swaps places with both Gillard and Abbott.

Advertisement

It's also a campaign which is out of sync with the times.

Something happened between 2007, when Rudd devised the thought-bubble style of campaigning, and 2013, and that something was the GFC.

What the GFC has done is change the national psyche. We're now all savers, and the glass is always half empty. Not only are we looking the gift horse in the mouth, but we're increasingly sending it back. We know that the cost of hay could send us broke.

All of which swings the debate back onto taxes and debt, the Liberals' strong suit.

It's just not tenable any more for a government to promise the world and put it on the mortgage.

This bind isn't going to go away, so Rudd might as well go the election now. He's just going to irritate the rest of us by stringing it out, and pretending to govern at the same time.

  1. Pages:
  2. Page 1
  3. All


Discuss in our Forums

See what other readers are saying about this article!

Click here to read & post comments.

27 posts so far.

Share this:
reddit this reddit thisbookmark with del.icio.us Del.icio.usdigg thisseed newsvineSeed NewsvineStumbleUpon StumbleUponsubmit to propellerkwoff it

About the Author

Graham Young is chief editor and the publisher of On Line Opinion. He is executive director of the Australian Institute for Progress, an Australian think tank based in Brisbane, and the publisher of On Line Opinion.

Other articles by this Author

All articles by Graham Young

Creative Commons LicenseThis work is licensed under a Creative Commons License.

Photo of Graham Young
Article Tools
Comment 27 comments
Print Printable version
Subscribe Subscribe
Email Email a friend
Advertisement

About Us Search Discuss Feedback Legals Privacy