The disappearance of the mango was actually its dramatic reappearance online, in the simulated world of cyberspace.
Yet once governments interfere and jingoism rears its head we are on a slippery slope.
Using the risk perception factors above, environmental advocates are able to dramatize the risks: 'if it scares, it airs'.
The 'good' world war of 1939-45 provides a bottomless ethical bath in which the west's 'peacetime' conquests are cleansed.
In democracies, nominal or otherwise, governments still demand a degree of compliance from their state broadcaster.
The ABC does provide a differing perspective from most commercial media, the diversity of which should be welcome, provided that perspective is presented in a balanced and genuinely informative manner.
Keating himself would sort of stutter into life like a World War II bi-plane, and then he would be off, fascinating the crowd with coruscating loops and double back-flips.
Research indicates that the typical ABC journalist's political beliefs are well to the left of the general population. A recent survey found that over 40% support the Greens.
In some ways, the internet has democratized political campaigning, in that the internet has diminished the fundamental advantage that major political parties enjoy.
It is interesting to think of the effect a more collaborative attitude might have on society which has seen the mainstream media historically as representing the interests of advertisers rather than readers.
Like the memory of Mandela, the media's wondrous technology has been hijacked. From the BBC to CNN, the echo chamber is vast.
For most of us TV is about vision, but it's also about sound as well: a view of the not so visible side of TV.