Joanne Jacobs

Joanne Jacobs is an expert consultant in social networking technologies and works with a range of companies in social media strategy and tactics. She was previously Director of Xenial, a production house for social networking platforms including the Mothercare site, gurgle.com and the Harper Collins site, bookarmy.com. Hailing from Australia, Joanne has been an interaction design programme and project manager as well as a consultant with user led technologies, providing advice to large firms on how to generate benefits from emerging technologies, and she has a long history in academia, lecturing in strategic use of information technology and marketing. She was co-editor of the book, Uses of Blogs, published in 2006. She is often invited to provide advice to government and corporates on digital engagement, and she speaks on a variety of topics for professional associations, conferences and professional development seminars in the technology and communications sphere.

Author's website: joannejacobs.net