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Here's what ACTUALLY changes - UK general election

By Mal Fletcher - posted Monday, 12 June 2017


As a result, Millennials are perhaps more inclined than their elders to vote for substantial change to the status quo.

This is not necessarily a product of naivete, but it certainly fails at times to take into account the history of political and social change. In today’s context, for example, politics would be well served if more young adults studied what champagne socialists like Mr Corbyn are inclined to do when they get close to positions of real power. Not least in terms of higher taxes and international borrowing to support exorbitant public spending.

Social Media will come to the fore

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It seems mildly surprising to me that this should even need to be said, especially given its proven electoral power in the US, going back as far as Barack Obama’s election in 2008.

For most established British politicians it seems that social media has been seen as merely an adjunct to old-school news sources such as newspapers and TV and radio programming. Not any more.

It seems that Mr Corbyn’s team may have made a better job than their opponents of facilitating social media messaging to and among younger adherents. Social media is a great place for viral thinking. It produces the impression that organisations are open to outside ideas and running as flat structures. Once that notion is embedded in the minds of voters the sense of ownership can foster an almost evangelical fervour. No message spreads faster than a message that carries personal conviction.

The Conservatives have some good people working within social media, but they were perhaps not given the resources they needed to engage and enlist a new army of followers.

In the digital revolution, firing up the party base is just not enough. Making converts - and political missionaries - is now the name of the game.

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This article was first published on 2020Plus.



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About the Author

Mal Fletcher is a media social futurist and commentator, keynote speaker, author, business leadership consultant and broadcaster currently based in London. He holds joint Australian and British citizenship.

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