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The news, it is a-changin'

By Walt Brasch - posted Tuesday, 10 May 2011


And then came the Persian Gulf War, and the full use of satellite communication. Although CNN, the first 24-hour news operation, was the only network to record the destruction of the Challenger in January 1986, it was still seen as a minor network, with audiences of thousands not millions. The Persian Gulf War changed that, along with the nature of the news industry. CNN built an audience during Operation Desert Shield, from late Summer 1990 to Jan. 16, 1991. On that evening, the beginning of Desert Storm, CNN was the only American-based news operation in Iraq. From the al-Rashid Hotel, its three correspondents and their teams transmitted news and video as the U.S. sent missiles into Baghdad.

Two decades later, individual media have almost replaced mass media as sources for first information. Twitter, Facebook, Linked-in, and innumerable ways to text message now link individuals and groups. Individuals can also transmit photos and video from cell phones to You Tube and dozens of other hosts, making everyone with a cell phone a temporary reporter or photojournalist. It also leads to extensive problems in discerning the facts from rumors and propaganda. The media-individual and mass-have united a world's people.

In Iran, Tunisia, and Egypt, it was Facebook and Twitter, not state-run mass media, that gave the people communication to launch their protests that would lead to the fall of two authoritarian governments.

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On May 1, in a nine-minute television address beginning at 11:35 p.m., EST, President Obama told the world that Navy SEALs had successfully completed their mission to kill Osama bin Laden. Those not at their radio or TV sets learned about it from messages and video on their cell phones or computers.

It is still be the responsibility of the mass media - of radio, television, newspapers, and magazines - to give in-depth coverage and analysis of the events. But, for millions worldwide, it is no longer the mass media that establishes the first alerts.

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About the Author

Walter Brasch is professor of journalism at Bloomsburg University. He is an award-winning syndicated columnist, and author of 16 books. Dr. Brasch's current books are Unacceptable: The Federal Government’s Response to Hurricane Katrina; Sex and the Single Beer Can: Probing the Media and American Culture; and Sinking the Ship of State: The Presidency of George W. Bush (Nov. 2007) You may contact him at brasch@bloomu.edu.

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